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Comparisons and advertising: the route from comparisons to effective advertising · Study

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ArticleComparisons and advertising: the route from comparisons to effective advertising

Chien‐Huang Lin2006

Article2006

Comparisons and advertising: the route from comparisons to effective advertising

Chien‐Huang Lin · Chia-Ching Tsai

16 citations·0/0 files stored·Journal of Business and Psychology

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1954A Theory of Social Comparison Processes 1958The psychology of interpersonal relations.1958The Psychology of Interpersonal Relations.1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1986Possible selves.1981Downward comparison principles in social psychology.1989Theory and research concerning social comparisons of personal attributes.1991Social comparison : contemporary theory and research

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Year2006

Typearticle

Published2006-03-06

VenueJournal of Business and Psychology

ISSN-L0889-3268

Languageen

Citations16

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s10869-005-9016-z

openalex_workW1995866889

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