Information system technology can improve customer service

Gerard P. Learmonth

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Customer Service Quality and Loyalty Service and Product Innovation Corporate Governance and Management

Abstract

Creative deployment of information system technologies can lead to new ways to differentiate products and services through customer service, while simultaneously strengthening customer ties.

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1989How Competitive Forces Shape Strategy 1984The information system as a competitive weapon

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2012Devancer la concurrence par les systèmes d'information

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