THE NORELCO SPORT FANATICS SURVEY: EXAMINING BEHAVIORS OF SPORT FANS

Daniel L. L. Wann · Meredith McHale · Andrew Jaffe

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Sports, Gender, and Society Sport Psychology and Performance Consumer Behavior in Brand Consumption and Identification

Abstract

The Norelco Sport Fanatics Survey administered by Impulse Research to over 1,400 avid sport fans online assessed their support of and involvement with their teams, emotional responses prior to and subsequent to team performance, and the effect of their fandom on their family and social relations. Analysis yielded results which replicated past research and indicated that sport fandom was extremely important to the respondents, intensified affective reactions, and was perceived as a highly social activity with very few negative consequences for interpersonal relations.

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References

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