Types of Fantasy Sports Users and Their Motivations

Abstract

Over 15 million people participate in online fantasy sports. Applying a uses and gratifications framework, we use Q-methodology, a quantitative means for developing typologies of people, to examine types of online fantasy sports users and their motivations. Five types of players emerged, with casual players, skilled players, and isolationist thrill-seekers being the three most common types. Differences among types of users were primarily associated with two motivations—arousal and surveillance—while entertainment, escape, and social interaction motivations were judged to be less important. The minimal importance of social interaction to fantasy sports users in this study was unexpected, based on previous research, and implies that not all online communities build or maintain relationships.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 172 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.