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- 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
- 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
- 1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
- 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
- 1972Conditional logit analysis of qualitative choice behavior14,281 cited
- 1977Telling more than we can know: Verbal reports on mental processes.11,315 cited
- 1966A New Approach to Consumer Theory8,466 cited
- 1976A New Approach to Consumer Theory6,913 cited
- 1945Theory of Games and Economic Behavior4,006 cited
- 1993The Adaptive Decision Maker3,507 cited
- 1972Elimination by aspects: A theory of choice.3,365 cited
- 1994The Adaptive Decision Maker3,310 cited
- 1946Theory of Games and Economic Behavior3,280 cited
- 1969Intransitivity of preferences.2,195 cited
- 1981Econometric Models of Probabilistic Choice
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