Gender equity in televised sports: A comparative analysis of men's and women's NCAA division I basketball championship broadcasts, 1991–1995

Abstract

This study compares the variety and frequency of camera shots and graphics in broadcasts of men's and women's NCAA Division I championship basketball games from 1991 to 1995. Hypotheses predict that broadcasts of women's games—in comparison to broadcasts of men's games—employ fewer camera shots and graphics, use camera shots and graphics of longer duration, and consume significantly less broadcast time. The data partially confirms the first two hypotheses but rejects the third.

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