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Brand Portfolio Strategy · Study

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ArticleBrand Portfolio Strategy

David A. Aaker2006

Article2006

Brand Portfolio Strategy

202 citations·0/0 files stored·Strategic Direction

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Behavior in Brand Consumption and Identification

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2009Consumer-Based Brand Equity and Firm Risk 2009Strategic branding of destinations: a framework 2006From destination brand to location brand 2012The Visible Hand? Demand Effects of Recommendation Networks in Electronic Markets 2011Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages 2011The underlying dimensions of brand orientation and its impact on financial performance 2009The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis☆2009When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?

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Year2006

Typearticle

Published2006-10-01

VenueStrategic Direction

ISSN-L0258-0543

Languageen

Citations202

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1108/sd.2006.05622jae.001

openalex_workW1996400529

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