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Cited by

• 2009Consumer-Based Brand Equity and Firm Risk343 cited
• 2009Strategic branding of destinations: a framework252 cited
• 2006From destination brand to location brand216 cited
• 2012The Visible Hand? Demand Effects of Recommendation Networks in Electronic Markets172 cited
• 2011Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages167 cited
• 2011The underlying dimensions of brand orientation and its impact on financial performance166 cited
• 2009The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis☆150 cited
• 2009When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?124 cited
• 2009Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage123 cited
• 2008Effect of brand extension strategies on brand image114 cited
• 2013Online brand community response to negative brand events: the role of group eWOM112 cited
• 2008Exploring the relationships between retail brands and consumer store loyalty103 cited
• 2009Brand extension strategies: perceived fit, brand type, and culture influences102 cited
• 2006