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Non-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter · Study

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PreprintNon-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Jennifer Lynn Aaker2010

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Preprintgreen2010

Non-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Jennifer Lynn Aaker · Kathleen D. Vohs · Cassie Mogilner

89 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Nonprofit Sector and Volunteering

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References

1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models 2010THE PSYCHOLOGY OF PERSONAL CONSTRUCTS 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.1995AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS.1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1997Dimensions of Brand Personality 2006Universal dimensions of social cognition: warmth and competence

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2016Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism 2014The Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need 2017When employer brand image aids employee satisfaction and engagement 2020The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model 2015Service Quality Expectations: Exploring the Importance of SERVQUAL Dimensions from Different Nonprofit Constituent Groups

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Details

Year2010

Typepreprint

Published2010-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations89

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.2139/ssrn.1540134

openalex_workW2137968672

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