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Marketing research using single-item indicators in structural equation models · Study

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ArticleMarketing research using single-item indicators in structural equation models

Maria Petrescu2013

OA

Articlebronze2013

Marketing research using single-item indicators in structural equation models

279 citations·0/0 files stored·Journal of Marketing Analytics

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Psychometric Methodologies and Testing Customer Service Quality and Loyalty Business Strategies and Management Research

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.2012Principles and Practice of Structural Equation Modeling 1998Principles and Practice of Structural Equation Modeling 1989Structural Equations with Latent Variables 1991Structural Equations with Latent Variables.1979A Paradigm for Developing Better Measures of Marketing Constructs 2007Confirmatory factor analysis for applied research 2015A Beginner's Guide to Structural Equation Modeling

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Details

Year2013

Typearticle

Published2013-05-01

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations279

Files0 public / 0

ShelfPsychometric Methodologies and Testing

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doi10.1057/jma.2013.7

openalex_workW2015980393

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