Behavior Activation Is Not Enough

Chris A. Janiszewski · Stijn M. J. van Osselaer

22 citations0/0 files storedJournal of Consumer Psychology

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Behavioral Health and Interventions Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

Abstract

We believe there is insufficient support for the direct perception‐to‐behavior and the direct goal‐to‐behavior explanations of nonconsciously mediated behavior. We propose a nonconscious behavioral choice model. We argue that behavioral choice depends on means activation, goal activation, and the relative value of a behavior for achieving a goal.

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References

1999The chameleon effect: The perception–behavior link and social interaction.1996Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action.1996Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action.1981Attention and Self-Regulation : A Control-Theory Approach to Human Behavior 1981Attention and Self-Regulation 2001The automated will: Nonconscious activation and pursuit of behavioral goals.2002A theory of goal systems 2000Habits as knowledge structures: Automaticity in goal-directed behavior.

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