Measuring Customer Wine Satisfaction When Dining at a Restaurant

Jinkyung Choi · Carol A. Silkes

12 citations0/0 files storedJournal of Quality Assurance in Hospitality & Tourism

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Wine Industry and Tourism Customer Service Quality and Loyalty Culinary Culture and Tourism

Abstract

The present study reports the factors that influence wine satisfaction when dining at a restaurant. Wine pairings with food have been a popular way to encourage restaurant patrons to purchase wine. Satisfaction with wine shows a strong relationship with increased sales at restaurants. In this research, wine consumers' confidence, food quality, environment, and service were used as independent variables to investigate the impact on wine satisfaction in a restaurant setting. Multiple regression analysis was conducted to measure significance of independent variables. The study was exploratory, relating the four factors to satisfaction of wine experiences in restaurants. The results suggested that food quality was the significant indicator of wine satisfaction among customers when dining at a restaurant.

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References

1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1996The Behavioral Consequences of Service Quality 1992Measuring Service Quality: A Reexamination and Extension 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1993Cognitive, Affective, and Attribute Bases of the Satisfaction Response 1994An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentions 1994Service Quality: Insights and Managerial Implications from the Frontier 1996An empirical examination of a model of perceived service quality and satisfaction

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