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Getting Closer to the Consumer – How Nivea Co-Creates New Products · Study

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ArticleGetting Closer to the Consumer – How Nivea Co-Creates New Products

Volker Bilgram2011

Article2011

Getting Closer to the Consumer – How Nivea Co-Creates New Products

Volker Bilgram · Stefan S. Biel

49 citations·0/0 files stored·Marketing Review St Gallen

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Service and Product Innovation Digital Marketing and Social Media Innovative Approaches in Technology and Social Development

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References

2007The Sources of Innovation 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities 2006Open innovation : researching a new paradigm 2006Open Innovation 2005Collaborating to create: The Internet as a platform for customer engagement in product innovation 2009The “I Designed It Myself” Effect in Mass Customization 2006Connect and Develop : Inside Procter & Gamble's New Model for Innovation 2010Refining Virtual Co-Creation from a Consumer Perspective

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2016Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study 2018Making Open Innovation Stick: A Study of Open Innovation Implementation in 756 Global Organizations 2014Co-creation: moving towards a framework for creating innovation in the Triple Helix 2013Les lead-users en marketing : Interrogations et nouvelles contributions psychométriques 2017The impact of crowdsourcing on the evolution of knowledge management: Insights from a case study

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2012“Five Co‐s” in innovating: a practice‐based viewarticle · 7 shared references 2016Unveiling the intellectual origins of Social Media-based innovation: insights from a bibliometric approacharticle · 6 shared references 2016A Bibliometric Review of Open Innovation: Setting a Research Agendaarticle · 5 shared references 2011Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributionsarticle · 5 shared references 2016The Psychological Mechanism of Brand Co-creation Engagementarticle · 5 shared references 2010A Typology of Customer Co-Creation in the Innovation Processpreprint · 5 shared references

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Year2011

Typearticle

Published2011-02-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languageen

Citations49

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/s11621-011-0005-5

openalex_workW1996594997

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2020Influence of customer participation in new product development: the moderating role of social media

2018Effect of Crowdsourcing on Consumer Brand Perceptions and Behavioral Intentions

2020Knowledge spillovers between universities and companies of low-density territories