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Abstract In this paper we examine the long‐term performance of publicly traded firms that issue straight debt, convertible debt, or common stock. Declines in firm performance following issuance are consistent with declines in firm value at announcement and issuance, and suggest that convertible debt and common stock are substantially equivalent. This study is consistent with the pecking‐order and Miller‐Rock models, but inconsistent with the leverage‐signaling model. Despite a significant decline following issuance, firms issuing common stock or convertible debt perform better, on average, than the industry before, at, and after issuance. This is consistent with younger, riskier, higher‐growth firms being the predominant issuers of common stock and convertible debt.
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