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Retention effects of a customer club

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References

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2011

The role of expected future use in relationship‐based service retention

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2013Relational benefits, their consequences, and customer membership types41 cited

2013Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia41 cited

2014Managing Customer Retention of Hotel Industry in Malaysia36 cited

2011RETAIL LOYALTY PROGRAMS IN MALAYSIA: THE RELATIONSHIP OF EQUITY, VALUE, SATISFACTION, TRUST, AND LOYALTY AMONG CARDHOLDERS / MAŽMENINĖS PREKYBOS LOJALUMO PROGRAMOS MALAIZIJOJE: NUOSAVAS KAPITALAS, VERTĖ, PASITENKINIMAS, PASITIKĖJIMAS IR LOJALUMAS36 cited

2010The role of information technology in relationships between travel agencies and their suppliers36 cited

2005The role of customer clubs in recent telecom relationships36 cited

2004Customer clubs in a relationship perspective: a telecom case35 cited