Editorial

Charles Ray Taylor

7 citations0/0 files storedInternational Journal of Advertising

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Advertising and Communication Studies

Abstract

In his editorial, Charles R. Taylor discusses the implications of the recent report 'Advertising Pays: how Advertising Fuels the UK Economy' by Deloitte LLP and highlights several areas in need of sustained research. The general idea that economic effects of advertising are too seldom discussed and acknowledged would seem to hold true. Taylor also recommends another work on the subject: 'The Advertising Controversy: Evidence of the Economic Effects of Advertising'.

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1956Barriers to New Competition 1967Advertising Market Structure and Performance 1950The Economic Aspects of Advertising 1995Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price 1992Price Sensitivity and Television Advertising Exposures: Some Empirical Findings 1981The Advertising Controversy: Evidence on the Economic Effects of Advertising 2013Advertising and promotion budgeting during volatile economic conditions

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