SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Editorial
7 references·0 citing·25 second hop
Editorial (2013)EditorialAdvertising and promotion budgeting during volatile economic conditions (2013)Advertising and promotion bud…Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price (1995)Empirical Generalizations Abo…Price Sensitivity and Television Advertising Exposures: Some Empirical Findings (1992)Price Sensitivity and Televis…The Advertising Controversy: Evidence on the Economic Effects of Advertising (1981)The Advertising Controversy: …Advertising Market Structure and Performance (1967)Advertising Market Structure …Barriers to New Competition (1956)Barriers to New CompetitionThe Economic Aspects of Advertising (1950)The Economic Aspects of Adver…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)The theory and practice of corporate finance: evidence from the field (2001)Sales Drive Advertising Expenditures: Evidence for Consumer Packaged and Durable Goods in Germany (2014)Exploratory study on variables impacting display advertising spend of leading advertisers in the USA (2019)Information and Consumer Behavior (1970)Optimal Advertising and Optimal Quality (1976)An Analysis of Information Content in Television Advertising (1977)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)How Advertising Works: What Do We Really Know? (1999)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Advertising as Information (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Price and Advertising Signals of Product Quality (1986)Brands and Branding: Research Findings and Future Priorities (2006)Firm Resources and Sustained Competitive Advantage (1991)The cornerstones of competitive advantage: A resource‐based view (1993)Firm resources and sustained competitive advantage (2004)The effect of advertising on competition: a survey (1979)The economic analysis of advertising (2005)Chapter 28 The Economic Analysis of Advertising (2007)The Structure within Industries and Companies' Performance (1979)Innovation, growth and survival (1995)Does the Market Value Environmental Performance? (2001)An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2003)
this work references cited by second hop

References

  • 1956Barriers to New Competition2,681 cited
  • 1967Advertising Market Structure and Performance608 cited
  • 1950The Economic Aspects of Advertising295 cited
  • 1995Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price242 cited
  • 1992Price Sensitivity and Television Advertising Exposures: Some Empirical Findings87 cited
  • 1981The Advertising Controversy: Evidence on the Economic Effects of Advertising71 cited
  • 2013Advertising and promotion budgeting during volatile economic conditions14 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work