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Corporate images' impact on consumers' product choices: The case of multinational foreign subsidiaries
16 references·4 citing·45 second hop
Corporate images' impact on consumers' product choices: The case of multinational foreign subsidiaries (2014)Corporate images' impact on consumers' pr…Gaining and sustaining a competitive advantage (2012)Gaining and sustaining a comp…Strategic management a stakeholder approach (2010)Strategic management a stakeh…Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology (2006)Identity, Intended Image, Con…Gaining and sustaining a competitive advantage (2006)Gaining and sustaining a comp…Corporate brands: what are they? What of them? (2003)Corporate brands: what are th…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…“Push‐pull” factors influencing international student destination choice (2002)“Push‐pull” factors influenci…A Stakeholder Approach to Organizational Identity (2000)A Stakeholder Approach to Org…Issues and opinion on structural equation modeling (1998)Issues and opinion on structu…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Relations between organizational culture, identity and image (1997)Relations between organizatio…A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …Social Identity Theory and the Organization (1989)Social Identity Theory and th…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Differentiation between social groups: Studies in the social psychology of intergroup relations. 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(1979)A Decade of System Justification Theory: Accumulated Evidence of Conscious and Unconscious Bolstering of the Status Quo (2004)The Origins and Consequences of Affective Polarization in the United States (2018)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)An Organizing Framework for Collective Identity: Articulation and Significance of Multidimensionality. (2004)Social Identity Theory and Self‐categorization Theory: A Historical Review (2008)Inclusion and Diversity in Work Groups: A Review and Model for Future Research (2010)
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References

  • 2010Strategic management a stakeholder approach24,023 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics9,798 cited
  • 1989Social Identity Theory and the Organization7,973 cited
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  • 2012Gaining and sustaining a competitive advantage2,015 cited
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  • 2006Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology

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960 cited
  • 2003Corporate brands: what are they? What of them?860 cited
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    • 2016Establishing international branch campuses: a framework for assessing opportunities and risks71 cited
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    • 2017Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms12 cited