A User Study of Experimental Maps for Outdoor Activities

Abstract

This article presents results from a user study on experimental maps created for outdoor activities and demonstrates methods suitable for analyzing the map survey data. The first goal of the study was to find out to what degree the experimental maps created for the study satisfy the needs of map users in general. The second was a detailed exploration of opinions on the different map types to look for trends related to age, frequency of map use, or amount of time spent in nature. A third goal was to gauge interest and willingness to pay for experimental maps as printed products. In addition, the article demonstrates how cross-tabulation and correspondence analysis can be used to conduct versatile quantitative analysis and interpret map survey data. The survey results suggest that the conventional topographic-map-like products for outdoor activities currently offered by map publishers should be supplemented by new kinds of maps to attract and educate digital natives to become active map users. At the same time, the quality of information and representation of terrain accessibility on maps for outdoor activities must not be compromised simply to fulfil the broad-based needs of map users.

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