Article2009

The Communicative Value of Tattoos: The Role of Public Self-Consciousness on Tattoo Visibility

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Tattoo and Body Piercing Complications Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Abstract

Using impression management principles, the communicative value of tattoos was investigated. The extent to which tattooed individuals will report using their tattoos to communicate to others, the relation between communicative value and tattoo visibility, and the association between public self-consciousness and tattoo visibility was examined. Tattoo shop patrons and undergraduate students completed a survey about their tattoos. The results indicated that tattoos were viewed as somewhat communicative, and as the communicative value of the tattoo increased, the tattoo visibility increased. In addition, as public self-consciousness increased, tattoo visibility decreased when tattooed individuals thought that others would evaluate them negatively. The findings indicate that concerns about minimizing disapproval govern impression management of tattooed individuals.

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1956The Presentation of Self in Everyday Life.2023The Presentation of Self in Everyday Life 1969Measurement of social-evaluative anxiety.1981Impression Management: The Self-Concept, Social Identity, and Interpersonal Relations.1994Self-presentation: Impression Management And Interpersonal Behavior 1993Wrapping in Images 1981Tactical Self-Presentations: Toward a Broader Conception 1999Anchoring the (Postmodern) Self? Body Modification, Fashion and Identity

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2020Mastectomy tattoos: An emerging alternative for reclaiming self 2019Meaning‐making in women's tattooed bodies 2017The tattoo as a document 2019The Relationship Between Tattoos and Employee Workplace Deviance 2022Increased prevalence of transfusion-transmitted diseases among people with tattoos: A systematic review and meta-analysis 2017The evolution of the tattoo in defiance of the immutable definition of deviance: current perceptions by law enforcement of tattooed arrestees

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