Cultural economics of TV programme cloning: or why India has produced multi‐“millionaires”

Amos Owen Thomas

8 citations0/0 files storedInternational Journal of Emerging Markets

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Asian Culture and Media Studies International Business and FDI Media and Digital Communication

Abstract

Purpose – Produced by a local subsidiary of a global media conglomerate, a licensed clone of Who Wants to be a Millionaire? achieved the highest‐ever ratings in India in the early 2000s, spawning unlicensed clones among its rival channels. This paper seeks to analyse the cultural and economic factors behind this most widely acknowledged example of television format adaptation in India.

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2001Project Networks and Changing Industry Practices Collaborative Content Production in the German Television Industry 1997Franchising Research: A Literature Review and Synthesis 1992Television in Europe 2002Brands Across Borders: Determining Factors in Choosing Franchising or Management Contracts for Entering International Markets 2001Entrepreneurial Paradoxes in Business Format Franchising: An Empirical Survey of Finnish Franchisees 2001Toward a paradigm for media production research: Behind the scenes atgeneral hospital 2000Executive Insights: Franchising Opportunities and Threats in Russia 2002The Structure of Ownership Rights in Franchising: An Incomplete Contracting View

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