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I Saw It on the Radio: The Allocation of Attention to High-Imagery Radio Advertisements

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References

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1993The Effects of Related and Unrelated Cuts on Television Viewers' Attention, Processing Capacity, and Memory157 cited
1998Attention, Resource Allocation, and Communication Research: What Do Secondary Task Reaction Times Measure, Anyway?103 cited

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1997The effects of imagery-evoking radio advertising strategies on affective responses78 cited

2002I Can Hear You, but Can I See You?67 cited

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