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DISTINTIVIDAD Y USO DE LAS MARCAS COMERCIALES
2 references·0 citing·6 second hop
DISTINTIVIDAD Y USO DE LAS MARCAS COMERCIALES (2012)DISTINTIVIDAD Y USO DE LAS MARCAS COMERCI…Fundamentos de marketing (2007)Fundamentos de marketingLas claves de la publicidad (1995)Las claves de la publicidadMeans-end chains as goal hierarchies (1997)Customer Confusion: The Mobile Phone Market (2000)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Metodologías para el análisis de la imagen fija en los documentos publicitarios: Revisión y aplicaciones (2015)Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness (2019)El papel de la técnica publicitaria Branded Content para generar nuevos vínculos de compromiso entre marca y sociedad. (2020)
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  • 2007Fundamentos de marketing993 cited
  • 1995Las claves de la publicidad136 cited

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