Multi‐channel marketing in the retail environment

Dennis L. Duffy

38 citations0/0 files storedJournal of Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Digital Marketing and Social Media Digital Innovation in Industries

Abstract

Multi‐channel marketing in the retail environment involves the integration of marketing activities in retail stores, with catalogs and with online marketing. The online component of this is critical to the success of the overall effort and it is becoming more powerful, sophisticated and measurable. This case study chronicles the use of multi‐channel marketing by REI, a 66‐year‐old purveyor of specialty outdoor gear and apparel. The case study shares the essential components of multi‐channel marketing used by REI and how the various components work together.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 38 citations exist upstream.

Cited by

2016eWOM, eReferral and gender in the virtual community 2020Investigation of customer churn insights and intelligence from social media: a netnographic research 2011Changes in Marketing Channels Formation 2016Omnichannel Fashion Retail and Channel Integration 2015The role of e-service quality management in the delivery business value

Imported from OpenAlex (CC0) — nothing here is generated.