References

• 1999The Value of Internet Commerce to the Customer810 cited
• 2002Measuring Consumers' Willingness to Pay at the Point of Purchase745 cited
• 2004The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention534 cited
• 2006A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY490 cited
• 2002What Attracts Customers to Online Stores, and What Keeps Them Coming Back?460 cited
• 2011How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches443 cited
• 1998Divide and Prosper: Consumers' Reactions to Partitioned Prices406 cited
• 2002Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons336 cited
• 2003Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products*302 cited
• 2006An empirical comparison of methods for measuring consumers’ willingness to pay268 cited
• 2011How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches252 cited
• 1996Genetic Algorithms for Product Design200 cited
• 2002Augmenting Conjoint Analysis to Estimate Consumer Reservation Price195 cited
• 2006An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions