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Research and Education: Marketing in the Future · Study

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ArticleResearch and Education: Marketing in the Future

Geoffrey C. Kiel1998

Article1998

Research and Education: Marketing in the Future

Geoffrey C. Kiel

6 citations·0/0 files stored·Australasian Marketing Journal (AMJ)

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Management and Marketing Education Marketing and Advertising Strategies Business and Management Studies

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References

1994Handbook of Qualitative Research 1997Handbook of Organization Studies 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey 1997Handbook of Organization Studies 1993An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty 1983"Paradigms Lost": On Theory and Method in Research in Marketing 1997Making Sense of Management: A Critical Introduction 1994Quo Vadis, marketing? Toward a relationship marketing paradigm

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Year1998

Typearticle

Published1998-06-01

VenueAustralasian Marketing Journal (AMJ)

ISSN-L1441-3582

Languageen

Citations6

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1016/s1441-3582(98)70236-8

openalex_workW1997767749

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