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Research and Education: Marketing in the Future
16 references·0 citing·39 second hop
Research and Education: Marketing in the Future (1998)Research and Education: Marketing in the …Making Sense of Management: A Critical Introduction (1997)Making Sense of Management: A…Handbook of Organization Studies (1997)Handbook of Organization Stud…Handbook of Organization Studies (1997)Handbook of Organization Stud…Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …Handbook of Qualitative Research (1994)Handbook of Qualitative Resea…The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research (1993)The Intellectual Structure of…An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty (1993)An Examination of the Effect …Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Modern Marketing Theory: Crit…Truth in Marketing Theory and Research (1990)Truth in Marketing Theory and…The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)The Sacred and the Profane in…On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving (1985)On Making Marketing Science M…Marketing, Scientific Progress, and Scientific Method (1983)Marketing, Scientific Progres…Is Science Marketing? (1983)Is Science Marketing?General Theories and the Fundamental Explananda of Marketing (1983)General Theories and the Fund…"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…The Nature and Scope of Marketing (1976)The Nature and Scope of Marke…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Metaphors We Live By (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Discovery of Grounded Theory (2017)Marketing Management: Analysis, Planning and Control (1973)Zero defections: quality comes to services. (1990)Relationship marketing: strategic and tactical implications (1996)Corporate marketing (2006)International students' decision‐making process (2006)Journal of Business Logistics (2018)Handbook of Experimental Psychology (1952)Rethinking Project Management: Researching the actuality of projects (2006)CSR as aspirational talk (2013)Constructing sustainable tourism development: The 2030 agenda and the managerial ecology of sustainable tourism (2019)The Structure of Scientific Revolutions (1963)Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria (1986)In Defense of Being “Native”: The Case for Insider Academic Research (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Advances in Consumer Research (2025)A Paradigm for Developing Better Measures of Marketing Constructs (1979)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Determining Validity in Qualitative Inquiry (2000)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)The Comparative Advantage Theory of Competition (1995)Network relationships and the internationalisation process of small software firms (1997)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Tourist satisfaction a cognitive-affective model (2008)Organizational Knowledge Creation Theory: Evolutionary Paths and Future Advances (2006)Relational Leadership Theory: Exploring the social processes of leadership and organizing (2006)10 Sociomateriality: Challenging the Separation of Technology, Work and Organization (2008)Bridging Epistemologies: The Generative Dance Between Organizational Knowledge and Organizational Knowing (1999)Don't go it alone: alliance network composition and startups' performance in Canadian biotechnology (2000)Transferring, Translating, and Transforming: An Integrative Framework for Managing Knowledge Across Boundaries (2004)
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References

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  • 1997Handbook of Organization Studies1,983 cited
  • 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey1,778 cited
  • 1997Handbook of Organization Studies1,294 cited
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  • 1993

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The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research
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