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Stochastically optimal advertising policies under dynamic conditions: The ratio rule
10 references·2 citing·39 second hop
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References

  • 1971Optimum consumption and portfolio rules in a continuous-time model5,966 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions909 cited
  • 1972Book Review: Labor Economics: Microeconomic Foundations of Employment and Inflation Theory612 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1997Optimal Advertising and Optimal Quality181 cited
  • 1982Optimal control theory: Applications to management science154 cited
  • 1986Estimating Continuous Time Advertising-Sales Models84 cited
  • 1978Optimum Advertising and Goodwill under Uncertainty48 cited
  • 1984Technical Note—A Pure Birth Model of Optimal Advertising with Word-of-Mouth24 cited

Cited by

  • 2003Understanding the Impact of Synergy in Multimedia Communications591 cited
  • 2006A communication mix for an event planning: a linear quadratic approach10 cited

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