Article2012

Wearing community: why customers purchase a service firm's logo products

12 citations0/0 files storedJournal of Services Marketing

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media

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Purpose – The purpose of this research is to investigate customer purchase of a service organization's logo/branded merchandise as a type of customer voluntary performance behavior.

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1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1988Possessions and the Extended Self 1999Whence Consumer Loyalty?1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification 1991The Social Self: On Being the Same and Different at the Same Time 1978Place and Placelessness 2001Brand Community 2005Consumer Culture Theory (CCT): Twenty Years of Research

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