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Product Involvement and Pertinent Advertising Appeals · Study

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ArticleProduct Involvement and Pertinent Advertising Appeals

Lawrence Bowen1974

Article1974

Product Involvement and Pertinent Advertising Appeals

Lawrence Bowen · Steven H. Chaffee

108 citations·0/0 files stored·Journalism Quarterly

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Marketing and Advertising Strategies Journalism and Media Studies Media Studies and Communication

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1993Defining, Operationalizing, and Using Involvement in Advertising Research: A Review 2004Effect of product usage, satisfaction and involvement on brand switching behaviour 1982An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgement of Product Performance 1994Global Reach and Local Touch: Achieving Cultural Fitness in TV Advertising 1991An Analysis of Information Content in Standardized vs. Specialized Multinational Advertisements 1989Conceptualisation et mesure de l'implication 2005Understanding Celebrity Endorsers in Cross-cultural Contexts: A Content Analysis of South Korean and US Newspaper Advertising 1996Think and Feel Country Clusters: A New Approach to International Advertising Standardization

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Year1974

Typearticle

Published1974-12-01

VenueJournalism Quarterly

ISSN-L0196-3031

Languageen

Citations108

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/107769907405100405

openalex_workW1997909028

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