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Product Involvement and Pertinent Advertising Appeals
0 references·16 citing·52 second hopsampled
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  • 1989Ego-Involvement and the Third Person Effect of Televised News Coverage302 cited
  • 1993Defining, Operationalizing, and Using Involvement in Advertising Research: A Review96 cited
  • 2004Effect of product usage, satisfaction and involvement on brand switching behaviour89 cited
  • 1982An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgement of Product Performance82 cited
  • 1994Global Reach and Local Touch: Achieving Cultural Fitness in TV Advertising74 cited
  • 1991An Analysis of Information Content in Standardized vs. Specialized Multinational Advertisements72 cited
  • 1989Conceptualisation et mesure de l'implication63 cited
  • 2005Understanding Celebrity Endorsers in Cross-cultural Contexts: A Content Analysis of South Korean and US Newspaper Advertising57 cited
  • 1996Think and Feel Country Clusters: A New Approach to International Advertising Standardization55 cited
  • 1991Multinational Advertising: Factors Influencing the Standardised vs. Specialised Approach49 cited
  • 1994Verbal Strategies for Indirect Comparative Advertising48 cited
  • 1995Effects of emotion and product involvement on the experience of repeated commercial viewing44 cited
  • 1993Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement

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40 cited
  • 2010Environmental Education Through Narrative Films: Impact ofMedicine Manon Attitudes Toward Forest Preservation37 cited
  • 2001An experimental study on the relationship between consumer involvement and advertising effectiveness35 cited
  • 2001Drench Effects of Media Portrayal of Fatal Virus Disease on Health Locus of Control Beliefs33 cited