Testing the Involvement Profile (IP) Scale in the Context of Selected Recreational and Touristic Activities

Frédéric Dimanche · Mark E. Havitz · Dennis R. Howard

168 citations0/0 files storedJournal of Leisure Research

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Recreation, Leisure, Wilderness Management Diverse Aspects of Tourism Research Adventure Sports and Sensation Seeking

Abstract

Involvement has become one of the most researched constructs in consumer behavior. It is now receiving considerable coverage in the leisure literature. Recent breakthroughs have provided researchers with methodologically sound instruments to measure involvement. This study introduces one of these instruments (which was developed in France) to the North American literature, and provides several tests related to its reliability and validity in recreational and touristic contexts. The participants consisted of 144 middle-aged athletes from an international track and field competition. Cronbach's alpha coefficients ranged from 0.80 to 0.96 on the various subscales. Factor analyses showed that, as measured by this scale, involvement is composed of four dimensions in leisure contexts: sign; importance-pleasure; risk probability; and risk consequence. These dimensions are similar, though not identical to the dimensions found using the instrument in the context of consumer goods. The importance-pleasure combination appears to be unique to leisure settings.

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1974An Index of Factorial Simplicity 1985Distinction: A Social Critique of the Judgement of Taste.1970Back-Translation for Cross-Cultural Research 2025Advances in Consumer Research 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1985Measuring the Involvement Construct 1975Beyond boredom and anxiety 1983Advances in Consumer Research

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