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Why Service and Manufacturing Entry Mode Choices Differ: The Influence of Transaction Cost Factors, Risk and Trust*

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References

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1992Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors1,523 cited

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1993

Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach

1,352 cited

1988The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation1,279 cited

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