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Sexist humour in advertising: just a joke or marketing strategy?
16 references·0 citing·46 second hop
Sexist humour in advertising: just a joke or marketing strategy? (2010)Sexist humour in advertising: just a joke…Linguistic Theories of Humor (2014)Linguistic Theories of HumorEroticizing Men: Cultural Influences on Advertising and Male Objectification (2002)Eroticizing Men: Cultural Inf…The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising (2000)The Effects of Incongruity, S…The social psychology of stereotyping and group life (1997)The social psychology of ster…Stereotypes as explanations: A subjective essentialistic view of group perception. (1997)Stereotypes as explanations: …The Impact of Humor in Advertising: A Review (1992)The Impact of Humor in Advert…The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads (1991)The Humorous Message Taxonomy…The Beauty Myth (1990)The Beauty MythHumor in Advertising: The Moderating Role of Prior Brand Evaluation (1990)Humor in Advertising: The Mod…The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Sex Roles in Advertising: A C…From catalog to classification: Murray's needs and the five-factor model. (1988)From catalog to classificatio…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Portrayal of Men and Women in American Television Commercials (1975)The Portrayal of Men and Wome…Laughter among Colleagues† (1960)Laughter among Colleagues†Semantic Mechanisms of Humor (1984)Women, Fire, and Dangerous Things (1987)From bonding to biting: Conversational joking and identity display (1997)Issues in conversational joking (2003)Interactional Coherence in CMC (2006)Review of personality and social psychology (1980)Negative affectivity: The disposition to experience aversive emotional states. (1984)Validation of the five-factor model of personality across instruments and observers. (1987)An alternative "description of personality": The Big-Five factor structure. (1990)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)An Introduction to the Five‐Factor Model and Its Applications (1992)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Advances in Consumer Research (1983)Advances in Consumer Research (1992)The Use of Humor in the Workplace (2006)Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions (2020)Influencer Marketing on Tiktok: The Roles of Humor and Followers’ Hedonic Experience (2022)Advances in Consumer Research (2025)The Beauty Myth (1990)Manhood in America: A Cultural History. (1997)Idealized media images and adolescent body image: “comparing” boys and girls (2004)Sexual Objectification of Women: Advances to Theory and Research 1ψ7 (2010)Refinement of the tripartite influence model for men: Dual body image pathways to body change behaviors (2011)Masculinities (2020)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Power of Feelings in Understanding Advertising Effects (1987)The Role of Emotions in Marketing (1999)Measuring Attitude toward the Brand and Purchase Intentions (2004)Beauty and the Labor Market (1993)Feminism and the Mastery of Nature (1996)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)INTERGROUP CONTACT THEORY (1998)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)A Decade of System Justification Theory: Accumulated Evidence of Conscious and Unconscious Bolstering of the Status Quo (2004)Some Effects of Proportions on Group Life: Skewed Sex Ratios and Responses to Token Women (1977)Social Functions of Emotions at Four Levels of Analysis (1999)Politeness, Power and Provocation: How Humour Functions in the Workplace (2000)Essentialist beliefs about social categories (2000)Social Cognition: Thinking Categorically about Others (2000)Toward an integrative social identity model of collective action: A quantitative research synthesis of three socio-psychological perspectives. (2008)
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References

  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations2,537 cited
  • 1990The Beauty Myth865 cited
  • 1997The social psychology of stereotyping and group life840 cited
  • 1988From catalog to classification: Murray's needs and the five-factor model.745 cited
  • 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
  • 1992The Impact of Humor in Advertising: A Review532 cited
  • 2014Linguistic Theories of Humor522 cited
  • 1997Stereotypes as explanations: A subjective essentialistic view of group perception.329 cited
  • 1960Laughter among Colleagues†326 cited
  • 2002Eroticizing Men: Cultural Influences on Advertising and Male Objectification316 cited
  • 1990Humor in Advertising: The Moderating Role of Prior Brand Evaluation313 cited
  • 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States302 cited
  • 2000The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising301 cited
  • 1975The Portrayal of Men and Women in American Television Commercials272 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years

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269 cited
  • 1991The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads254 cited
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