SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Expressing herself through brands: A comparative study of women in six Asia-Pacific nations
16 references·3 citing·32 second hop
Expressing herself through brands: A comparative study of women in six Asia-Pacific nations (2010)Expressing herself through brands: A comp…Strategic Brand Management (2007)Strategic Brand ManagementResearch Methods for Business (2007)Research Methods for BusinessSelf‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior (2004)The Effects of Brand Relation…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Web Surveys (2000)Web SurveysStrategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Possessions and the Extended Self (1988)Possessions and the Extended …Measuring the Involvement Construct (1985)Measuring the Involvement Con…The Cultural Relativity of Organizational Practices and Theories (1983)The Cultural Relativity of Or…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…Predicting luxury purchases: A new comprehensive framework and research roadmap (2024)Predicting luxury purchases: …Cross-cultural comparison of consumer pre-purchase decision-making (2017)Cross-cultural comparison of …Corporate brand‐rapture theory: antecedents, processes, and consequences (2013)Corporate brand‐rapture theor…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Confucius connection: From cultural roots to economic growth (1988)Understanding the Influence of National Culture on the Development of Trust (1998)Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis (2002)A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction (2003)Tourism routes as a tool for the economic development of rural areas—vibrant hope or impossible dream? (2003)The Role of Networks in Small and Medium-Sized Enterprise Innovation and Firm Performance (2012)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
this work references cited by second hop

References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2007Research Methods for Business3,639 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1983The Cultural Relativity of Organizational Practices and Theories3,144 cited
  • 2000Web Surveys2,079 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2007Strategic Brand Management1,706 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2004

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
1,069 cited

Cited by

  • 2024Predicting luxury purchases: A new comprehensive framework and research roadmap11 cited
  • 2017Cross-cultural comparison of consumer pre-purchase decision-making11 cited
  • 2013Corporate brand‐rapture theory: antecedents, processes, and consequences8 cited