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Do sensory ad appeals influence brand attitude? · Study

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ArticleDo sensory ad appeals influence brand attitude?

Sung‐Joon Yoon2011

Article2011

Do sensory ad appeals influence brand attitude?

Sung‐Joon Yoon · Ji Eun Park

64 citations·0/0 files stored·Journal of Business Research

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1998Qualitative inquiry and research design: choosing among five traditions.1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1995Learning from Strangers: The Art and Method of Qualitative Interview Studies 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 1987The Power of Feelings in Understanding Advertising Effects 2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion 1982The Concept of External Validity 1995Seeing the Voice of the Customer: Metaphor-based Advertising Research

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Year2011

Typearticle

Published2011-03-13

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations64

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jbusres.2011.02.037

openalex_workW1998369725

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