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ArticlePuns, relevance and appreciation in advertisements

M.J.P. van Mulken2004

Article2004

Puns, relevance and appreciation in advertisements

M.J.P. van Mulken · Renske van Enschot · Hans Hoeken

81 citations·0/0 files stored·Journal of Pragmatics

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Linguistics and Discourse Analysis Linguistic research and analysis Humor Studies and Applications

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References

1986Relevance: Communication and Cognition 1994The Poetics of Mind: Figurative Thought, Language, and Understanding 1997Relevance: Communication and cognition . 2nd edn. By. Dan Sperber and Deirdre Wilson. Oxford & Cambridge, MA: Blackwell, 1995. Pp. xiii, 326.1997Understanding figurative and literal language: The graded salience hypothesis 1996Pictorial Metaphor in Advertising 1996Figures of Rhetoric in Advertising Language 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses 2003Issues in conversational joking

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2009Chapter 10. Visual metaphoric conceptualization in editorial cartoons 2007Irony and sarcasm in advertisements: Effects of relevant inappropriateness 2014Relevance Theory and translation: Translating puns in Spanish film titles into English 2008Why Do Advertisers Use Puns? A Linguistic Perspective 2019The Language of Consumer Advertising: Linguistic and Psychological Perspectives

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Year2004

Typearticle

Published2004-12-15

VenueJournal of Pragmatics

ISSN-L0378-2166

Languageen

Citations81

Files0 public / 0

ShelfLinguistics and Discourse Analysis

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doi10.1016/j.pragma.2004.09.008

openalex_workW1998412702

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