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Puns, relevance and appreciation in advertisements
16 references·11 citing·40 second hop
Puns, relevance and appreciation in advertisements (2004)Puns, relevance and appreciation in adver…Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising (2003)Visual and Verbal Rhetorical …Issues in conversational joking (2003)Issues in conversational joki…Humor and the search for relevance (2003)Humor and the search for rele…The Costs and Benefits of Metaphor (2001)The Costs and Benefits of Met…Consumer Responses to Tropes in Print Advertising (2001)Consumer Responses to Tropes …The Impact of Verbal Anchoring on Consumer Response to Image Ads (2000)The Impact of Verbal Anchorin…Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…On the priority of salient meanings: Studies of literal and figurative language (1999)On the priority of salient me…Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories (1999)Consumers' Processing of Pers…Understanding figurative and literal language: The graded salience hypothesis (1997)Understanding figurative and …Relevance: Communication and cognition . 2nd edn. By. Dan Sperber and Deirdre Wilson. Oxford & Cambridge, MA: Blackwell, 1995. Pp. xiii, 326. (1997)Relevance: Communication and …Pictorial Metaphor in Advertising (1996)Pictorial Metaphor in Adverti…Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…The Poetics of Mind: Figurative Thought, Language, and Understanding (1994)The Poetics of Mind: Figurati…Relevance: Communication and cognition (1988)Relevance: Communication and …Relevance: Communication and Cognition (1986)Relevance: Communication and …A Case Study of Amul: Implementation of Extension Strategy to Repositioning Brand During Covid-19 Period (2022)A Case Study of Amul: Impleme…The Language of Consumer Advertising: Linguistic and Psychological Perspectives (2019)The Language of Consumer Adve…Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective (2019)Design for Sustainability: Th…HIERARCHY OF NEEDS IN RESIDENTIAL ADVERTISEMENTS (2016)HIERARCHY OF NEEDS IN RESIDEN…Relevance Theory and translation: Translating puns in Spanish film titles into English (2014)Relevance Theory and translat…First Impressions: Exploring the Structure of Titles for Nonformal Public Interpretive Programs (2014)First Impressions: Exploring …An Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans (2010)An Investigation into the Dis…Chapter 10. Visual metaphoric conceptualization in editorial cartoons (2009)Chapter 10. Visual metaphoric…Why Do Advertisers Use Puns? A Linguistic Perspective (2008)Why Do Advertisers Use Puns? …Irony and sarcasm in advertisements: Effects of relevant inappropriateness (2007)Irony and sarcasm in advertis…Impliciet, implicieter, implicietst: Het effect van de mate van implicietheid op de waardering voor (2006)Impliciet, implicieter, impli…Metaphor and Thought (1979)Handbook of psycholinguistics. Ed. by Morton Ann Gernsbacher. New York: Academic Press, 1994, Pp. 1174. (1996)Metaphor Is Like Analogy (2001)The psycholinguistics of metaphor (2003)The cognitive basis for linguistic structures1 (2013)Fundamentals of Language (1980)Studies in the Way of Words (1989)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Steps to an Ecology of Mind (1973)Universals in language usage: Politeness phenomena (1978)Introduction: the pragmatics of humor (2003)Beyond a Joke: Types of Conversational Humour (2009)Humorous phenomena in dramatic discourse (2013)Jokes and their Relation to the Unconscious 1905 (2024)Expression and Meaning (1979)The Modularity of Mind. (1985)Literal vs. figurative language: Different or equal? (2002)Metaphorical Sentences Are More Emotionally Engaging than Their Literal Counterparts (2014)Structuralist Poetics: Structuralism, Linguistics, and the Study of Literature (1977)Decoding Advertisements: Ideology and Meaning in Advertising (1978)Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004)Attitudinal effects of mere exposure. (1968)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)Metaphor in Pictures and Multimodal Representations (2008)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Extended Conceptual Metaphor Theory (2020)Beyond modularity: a developmental perspective on cognitive science (1993)Understanding and sharing intentions: The origins of cultural cognition (2005)Misinformation and Its Correction (2012)Development and neurophysiology of mentalizing (2003)Multimodality: A Social Semiotic Approach to Contemporary Communication (2011)Why do humans reason? 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References

  • 1986Relevance: Communication and Cognition6,707 cited
  • 1994The Poetics of Mind: Figurative Thought, Language, and Understanding2,990 cited
  • 1997Relevance: Communication and cognition . 2nd edn. By. Dan Sperber and Deirdre Wilson. Oxford & Cambridge, MA: Blackwell, 1995. Pp. xiii, 326.1,903 cited
  • 1997Understanding figurative and literal language: The graded salience hypothesis1,215 cited
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  • 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses656 cited
  • 2003Issues in conversational joking440 cited
  • 1999On the priority of salient meanings: Studies of literal and figurative language416 cited
  • 1999Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories368 cited
  • 2003Humor and the search for relevance268 cited
  • 2003Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising253 cited
  • 1988Relevance: Communication and cognition234 cited
  • 2000The Impact of Verbal Anchoring on Consumer Response to Image Ads229 cited
  • 2001The Costs and Benefits of Metaphor

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200 cited
  • 2001Consumer Responses to Tropes in Print Advertising185 cited
  • Cited by

    • 2009Chapter 10. Visual metaphoric conceptualization in editorial cartoons67 cited
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    • 2014Relevance Theory and translation: Translating puns in Spanish film titles into English47 cited
    • 2008Why Do Advertisers Use Puns? A Linguistic Perspective44 cited
    • 2019The Language of Consumer Advertising: Linguistic and Psychological Perspectives32 cited
    • 2019Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective23 cited
    • 2010An Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans15 cited
    • 2022A Case Study of Amul: Implementation of Extension Strategy to Repositioning Brand During Covid-19 Period12 cited
    • 2016HIERARCHY OF NEEDS IN RESIDENTIAL ADVERTISEMENTS4 cited
    • 2014First Impressions: Exploring the Structure of Titles for Nonformal Public Interpretive Programs2 cited
    • 2006Impliciet, implicieter, implicietst: Het effect van de mate van implicietheid op de waardering voor0 cited