When Do Subgroup Parts Add Up to the Stereotypic Whole? Mixed Stereotype Content for Gay Male Subgroups Explains Overall Ratings

Eric Clausell · Susan T. Fiske

183 citations0/0 files storedSocial Cognition

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Social and Intergroup Psychology LGBTQ Health, Identity, and Policy Media, Gender, and Advertising

Abstract

Gay men appear neutral in Stereotype Content Model (SCM; Fiske et al., 2002) outgroup maps, contradicting well–documented prejudice but perhaps masking disparate subgroups. Subgroup analyses test SCM on subordinate levels, generalizing beyond macro social groups in multicultural societies. Analyses also test subgroups as diagnostic for gays, investigating their meaningful differentiation. Pretests identified 10 distinct subgroups which undergraduates then rated on SCM dimensions “warmth” and “competence.” As predicted, (a) three clusters emerge; (b) mixed stereotype content predominates; and (c) no subgroups are high–high, but (d) two are low–low. Perceived status and competence correlate, although unexpectedly not competition and warmth. “Feminine” and “masculine” subgroups replicate SCM locations for traditional women and men. SCM apparently generalizes and differentiates gay male subgroups.

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References

2013Handbook of Social Psychology 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.1996The Ambivalent Sexism Inventory: Differentiating hostile and benevolent sexism.2006Universal dimensions of social cognition: warmth and competence 1998Stereotyping, prejudice, and discrimination.1988Racial ambivalence and American value conflict: Correlational and priming studies of dual cognitive structures.1984Structure of gender stereotypes: Interrelationships among components and gender label.1999(Dis)respecting versus (Dis)liking: Status and Interdependence Predict Ambivalent Stereotypes of Competence and Warmth

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2006Universal dimensions of social cognition: warmth and competence 2008Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map 2007The BIAS map: Behaviors from intergroup affect and stereotypes.2017Gender Stereotypes 2013Moral character predominates in person perception and evaluation.

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