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A New Application of RFM Clustering for Guild Segmentation to Mine the Pattern of Using Banks’ e-Payment Services
16 references·4 citing·51 second hop
A New Application of RFM Clustering for Guild Segmentation to Mine the Pattern of Using Banks’ e-Payment Services (2014)A New Application of RFM Clustering for G…Customer data mining for lifestyle segmentation (2012)Customer data mining for life…Group RFM analysis as a novel framework to discover better customer consumption behavior (2011)Group RFM analysis as a novel…Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Estimating customer lifetime …Estimating customer future value of different customer segments based on adapted RFM model in retail banking context (2011)Estimating customer future va…Does segmentation always improve model performance in credit scoring? (2011)Does segmentation always impr…Data Mining Techniques in CRM: Inside Customer Segmentation (2010)Data Mining Techniques in CRM…A Two Phase Clustering Method for Intelligent Customer Segmentation (2010)A Two Phase Clustering Method…Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Cluster analysis using data m…Modeling churn using customer lifetime value (2008)Modeling churn using customer…Application of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…A modified Pareto/NBD approach for predicting customer lifetime value (2008)A modified Pareto/NBD approac…Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression (2007)Segmentation approaches in da…Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…An integrated data mining and behavioral scoring model for analyzing bank customers (2004)An integrated data mining and…Customers as assets (2003)Customers as assetsA stochastic RFM model (1999)A stochastic RFM modelTransactional data-based customer segmentation applying CRISP-DM methodology: A systematic review (2023)Transactional data-based cust…Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan (2021)Who Donates on Line? 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References

  • 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
  • 2003Customers as assets478 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
  • 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression307 cited
  • 2004An integrated data mining and behavioral scoring model for analyzing bank customers234 cited
  • 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
  • 2010Data Mining Techniques in CRM: Inside Customer Segmentation207 cited
  • 2008Modeling churn using customer lifetime value187 cited
  • 2011Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study182 cited
  • 1999A stochastic RFM model154 cited
  • 2008A modified Pareto/NBD approach for predicting customer lifetime value93 cited
  • 2011Estimating customer future value of different customer segments based on adapted RFM model in retail banking context90 cited
  • 2010A Two Phase Clustering Method for Intelligent Customer Segmentation79 cited
  • 2011Does segmentation always improve model performance in credit scoring?76 cited

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  • 2011Group RFM analysis as a novel framework to discover better customer consumption behavior72 cited
  • 2012Customer data mining for lifestyle segmentation70 cited
  • Cited by

    • 2021Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms21 cited
    • 2021Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan19 cited
    • 2017Being customer-centric through CRM metrics in the B2B market: the case of maritime shipping16 cited
    • 2023Transactional data-based customer segmentation applying CRISP-DM methodology: A systematic review15 cited