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A modified Pareto/NBD approach for predicting customer lifetime value · Study

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ArticleA modified Pareto/NBD approach for predicting customer lifetime value

Nicolas Glady2008

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Articlegreen2008

A modified Pareto/NBD approach for predicting customer lifetime value

Nicolas Glady · Bart Baesens · Christophe Croux

93 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration 1998Customer lifetime value: Marketing models and applications 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy 2004Valuing Customers 2006Modeling Customer Lifetime Value 1987Counting Your Customers: Who-Are They and What Will They Do Next?

Cited by

2010A two-stage clustering method to analyze customer characteristics to build discriminative customer management: A case of textile manufacturing business 2011Segmentation of telecom customers based on customer value by decision tree model 2011Time-varying effects in the analysis of customer loyalty: A case study in insurance 2015Making Digital Freemium Business Models a Success: Predicting Customers’ Lifetime Value via Initial Purchase Information 2018

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2012Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship managementarticle · 15 shared references 2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 13 shared references 2010Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goodsarticle · 13 shared references 2013Measuring Customer Lifetime Value: Models and Analysispreprint · 13 shared references 2017Modeling Customer Lifetime Value, Retention, and Churnchapter · 13 shared references 2010Measuring Customer Lifetime Valuechapter · 13 shared references

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Year2008

Typearticle

Published2008-01-02

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations93

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.eswa.2007.12.049

openalex_workW2084025544

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Modeling and Application of Customer Lifetime Value in Online Retail

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