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Segmentation of telecom customers based on customer value by decision tree model · Study

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ArticleSegmentation of telecom customers based on customer value by decision tree model

Shui Hua Han2011

Article2011

Segmentation of telecom customers based on customer value by decision tree model

Shui Hua Han · Shuixiu Lu · Stephen C.H. Leung

71 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Customer Service Quality and Loyalty Data Mining and Machine Learning Applications

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References

2000Marketing management: analysis. planning. implementation and control 2001The relationship between customer loyalty and customer satisfaction 1998Customer lifetime value: Marketing models and applications 2001Value Creation in Buyer–Seller Relationships 2005Applying data mining to telecom churn management 2001The Customer Pyramid: Creating and Serving Profitable Customers 2008Classifying the segmentation of customer value via RFM model and RS theory 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry

Cited by

2019Evaluation of CART, CHAID, and QUEST algorithms: a case study of construction defects in Taiwan 2016Customer Churn in Mobile Markets: A Comparison of Techniques 2015Customer Churn in Mobile Markets: A Comparison of Techniques 2018Customer Segmentation and Strategy Development Based on User Behavior Analysis, RFM Model and Data Mining Techniques: A Case Study 2019Market segmentation using high-dimensional sparse consumers data

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Details

Year2011

Typearticle

Published2011-10-09

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations71

Files0 public / 0

ShelfCustomer churn and segmentation

Identifiers

doi10.1016/j.eswa.2011.09.034

openalex_workW2118710949

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2015From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention

2013Customer Churn Prediction in Telecommunication A Decade Review and Classification

2014Customer segmentation model based on value generation for marketing strategies formulation