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Segmentation of telecom customers based on customer value by decision tree model
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Segmentation of telecom customers based on customer value by decision tree model (2011)Segmentation of telecom customers based o…Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting: An application in financial services (2009)Benefits of quantile regressi…Classifying the segmentation of customer value via RFM model and RS theory (2008)Classifying the segmentation …An intelligent market segmentation system using k-means and particle swarm optimization (2008)An intelligent market segment…A modified Pareto/NBD approach for predicting customer lifetime value (2008)A modified Pareto/NBD approac…Modeling CLV: A test of competing models in the insurance industry (2007)Modeling CLV: A test of compe…Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand (2006)Market segmentation based on …Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…Applying data mining to telecom churn management (2005)Applying data mining to telec…An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)An LTV model and customer seg…Value Creation in Buyer–Seller Relationships (2001)Value Creation in Buyer–Selle…The relationship between customer loyalty and customer satisfaction (2001)The relationship between cust…The Customer Pyramid: Creating and Serving Profitable Customers (2001)The Customer Pyramid: Creatin…Strategic Integration: Competing in the Age of Capabilities (2000)Strategic Integration: Compet…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Prediction of Customer Behavior Changing via a Hybrid Approach (2023)Prediction of Customer Behavi…RFMC: a spending-category segmentation (2020)RFMC: a spending-category seg…Market segmentation using high-dimensional sparse consumers data (2019)Market segmentation using hig…Evaluation of CART, CHAID, and QUEST algorithms: a case study of construction defects in Taiwan (2019)Evaluation of CART, CHAID, an…Establishing high value markets for data-driven customer relationship management systems (2018)Establishing high value marke…Customer Segmentation and Strategy Development Based on User Behavior Analysis, RFM Model and Data Mining Techniques: A Case Study (2018)Customer Segmentation and Str…Application of Customer Segmentation for Electronic Toll Collection: A Case Study (2018)Application of Customer Segme…Identifying high-value airlines customers for strategies of online marketing systems (2017)Identifying high-value airlin…Are You a Chocolate Lover? 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Its Impact On Customer Satisfaction and Behavioral Intentions (2007)The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Dyadic Business Relationships within a Business Network Context (1994)Customer value: The next source for competitive advantage (1997)Network competence (2003)Managing in complex business networks (2004)Technostress: negative effect on performance and possible mitigations (2014)Principles of Marketing (1972)The Commitment-Trust Theory of Relationship Marketing (1994)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Valuing Customers (2004)Creating Enduring Customer Value (2016)Managerial Applications of Neural Networks: The Case of Bank Failure Predictions (1992)Artificial neural networks in bankruptcy prediction: General framework and cross-validation analysis (1999)Building Data Mining Applications for CRM (1999)New insights into churn prediction in the telecommunication sector: A profit driven data mining approach (2011)A survey of results on mobile phone datasets analysis (2015)A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Future research directions in tourism marketing (2010)Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector (2018)Examination of the Criticality of Customer Segmentation Using Unsupervised Learning Methods (2024)Customer relationship management: A capabilities portfolio perspective (2002)Understanding new‐to‐market product development in SMEs (2005)SMEs' Radical Product Innovation: The Role of Internally and Externally Oriented Knowledge Capabilities (2013)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
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  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2001Value Creation in Buyer–Seller Relationships885 cited
  • 2005Applying data mining to telecom churn management514 cited
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  • 2008Classifying the segmentation of customer value via RFM model and RS theory426 cited
  • 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry411 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
  • 2000Strategic Integration: Competing in the Age of Capabilities156 cited
  • 2007Modeling CLV: A test of competing models in the insurance industry142 cited
  • 2008An intelligent market segmentation system using k-means and particle swarm optimization115 cited
  • 2009Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting: An application in financial services112 cited
  • 2006Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand

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108 cited
  • 2008A modified Pareto/NBD approach for predicting customer lifetime value93 cited
  • Cited by

    • 2019Evaluation of CART, CHAID, and QUEST algorithms: a case study of construction defects in Taiwan100 cited
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    • 2019Market segmentation using high-dimensional sparse consumers data58 cited
    • 2015From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention43 cited
    • 2013Customer Churn Prediction in Telecommunication A Decade Review and Classification40 cited
    • 2014Customer segmentation model based on value generation for marketing strategies formulation35 cited
    • 2018Establishing high value markets for data-driven customer relationship management systems34 cited
    • 2014Achieving customer loyalty through service excellence in internet industry27 cited
    • 2017Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers25 cited
    • 2023Prediction of Customer Behavior Changing via a Hybrid Approach18 cited
    • 2013Customer value assessment of pharmaceutical marketing in Taiwan15 cited
    • 2018Application of Customer Segmentation for Electronic Toll Collection: A Case Study14 cited
    • 2017Identifying high-value airlines customers for strategies of online marketing systems13 cited
    • 2020RFMC: a spending-category segmentation12 cited