Article2007

Factors that affect the likelihood of undergoing cosmetic surgery

Adrian F Furnham · L Glanville · Viren Swami

167 citations0/0 files storedAesthetic Surgery Journal

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Body Image and Dysmorphia Studies Facial Rejuvenation and Surgery Techniques Consumer Perception and Purchasing Behavior

Abstract

BACKGROUND: With the rise in popularity of plastic surgery, it is useful to consider those factors that may increase the likelihood of undergoing cosmetic surgery in a nonpatient population. OBJECTIVES: A study was conducted to determine those factors that might motivate a nonclinical, nonpatient population to undergo cosmetic surgery. METHODS: A sample of 119 women and 89 men, ages 18 to 59, was recruited from public spaces and asked to complete a questionnaire measuring how likely they were to consider undergoing the most common cosmetic procedures. RESULTS: Women reported greater likelihood of undergoing cosmetic surgery than men, older men expressed less desire to undergo cosmetic surgery than younger men, and lower self-ratings of physical attractiveness predicted higher likelihood of undergoing cosmetic surgery. The vicarious experience of cosmetic surgery (via family and friends) increased the likelihood of undergoing cosmetic surgery for women, but not for men. Media exposure did not influence likelihood for either sex. CONCLUSIONS: Factors that affect the likelihood of undergoing cosmetic surgery vary with procedure; thus it would be valuable for future studies to use a scale that measures responses separately for different procedures. Lower self-ratings of physical attractiveness lead to consideration of cosmetic surgery; future studies may explore satisfaction levels of those who have undergone surgery.

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References

1980Cultural Expectations of Thinness in Women 2024Handbook of Eating Disorders and Obesity 2005Acceptance of cosmetic surgery: Scale development and validation 1991Cross-cultural aspects of anorexia nervosa and bulimia: A review 1998Venus Envy: A History of Cosmetic Surgery.2003Factors That Influence the Decision to Undergo Cosmetic Breast Augmentation Surgery 2007Interest in Cosmetic Surgery and Body Image: Views of Men and Women across the Lifespan 1960Surgical-psychiatric study of patients seeking plastic (Cosmetic) surgery: Ninety-eight consecutive patients with minimal deformity

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2012Factors that motivate people to undergo cosmetic surgery 2010Objectification Theory Predicts College Women’s Attitudes Toward Cosmetic Surgery 2010Appearance-Based Rejection Sensitivity Predicts Body Dysmorphic Disorder Symptoms and Cosmetic Surgery Acceptance 2007Looking good: factors affecting the likelihood of having cosmetic surgery 2009Acceptance of cosmetic surgery and celebrity worship: Evidence of associations among female undergraduates

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