PERSEPSI HARGA, PERSEPSI MEREK, PERSEPSI NILAI, DAN KEINGINAN PEMBELIAN ULANG JASA CLINIC KESEHATAN (STUDI KASUS ERHA CLINIC SURABAYA)

Ike Kusdyah

31 citations0/0 files storedJurnal Manajemen Pemasaran

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

Price and brand perception has an influence on intents to repurchase mediated by perceived value. The results of the analysis of 112 women respondents using Structural Equation Modelling (SEM) obtained results that: (1) positive effect on price perception of perceived value, (2) positive effect on brand perception of perceived value, (3) perceptions of the price effect the desire repeat purchases, (4) does not affect the perception of the brand re-purchase desire; (5) Perceived value has a positive effect on repeat purchase desire.

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1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 2008From customer value to repurchase intentions and recommendations 2003Application of perceived value model to identify factors affecting passengers' repurchase intentions on city bus: A case of the Taipei metropolitan area

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