A Stylistic Analysis Of The Language Of Political Campaigns In Nigeria: Evidence From The 2007 General Elections

VE Omozuwa · EUC Ezejideaku

19 citations0/0 files storedOGIRISI a New Journal of African Studies

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Cultural and political discourse analysis Linguistics and Discourse Analysis Rhetoric and Communication Studies

Abstract

Politicians all over the world embellish their language in a unique way to give extra effect and force to their message in order to achieve their objective of winning more votes. This can be embodied in rhetoric or propaganda, involving repetition, promise, colloquialism, word coinages, pidginized and figurative expressions. The denotative and connotative meanings of the figurative expressions are analysed. It is argued that propaganda as an aspect of this register is characterized by exaggeration, rhetorical questions, and abusive utterances.

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References

2013Longman Dictionary of Language Teaching and Applied Linguistics 2008A glossary of literary terms 2016Glossary of Literary Terms - A

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2018The enactment of ideology and self-presentation in political campaign videos of the 2015 general election in Nigeria 2018THE ROLE OF SOCIAL MEDIA AND COMPUTATIONAL PROPAGANDA IN POLITICAL CAMPAIGN COMMUNICATION 2018A Multimodal Interaction Analysis of Selected 2015 Nigerian Election Campaign Adverts 2021The (Mis) Use of Language in Nigerian Political Campaigns (NPC): Moral Philosophical Perspectives 2023Shona Language as a Tool in Winning Political Support During Campaigning: A Case for Buhera South in Zimbabwe

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