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The effects of likability of Korean celebrities, dramas, and music on preferences for Korean restaurants: A mediating effect of a country image of Korea
16 references·7 citing·40 second hop
The effects of likability of Korean celebrities, dramas, and music on preferences for Korean restaurants: A mediating effect of a country image of Korea (2014)The effects of likability of Korean celeb…Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…Parasocial Interaction: A Review of the Literature and a Model for Future Research (2002)Parasocial Interaction: A Rev…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Matching Product Catgeory and…The theory of planned behavior (1991)The theory of planned behaviorThe Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Effects of Country-of-Origin …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Product Bias in the Central American Common Market (1965)Product Bias in the Central A…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Beyond Hallyu celebrity appeal: understanding celebrity attractiveness and content creativity as strategic marketing resources in Taiwan (2025)Beyond Hallyu celebrity appea…How “K-Style” has influenced the younger generation through local Vietnamese influencers (2023)How “K-Style” has influenced …Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality (2023)Beauty and the brands: the in…The Influence of Contemporary Negative Political Relations on Ethnic Dining Choices (2020)The Influence of Contemporary…The Impact of Korean Wave on Malaysian Metrosexual Grooming Attitude and Behaviour: The Moderating Role of Visual Media Consumption (2020)The Impact of Korean Wave on …The application of categorization and stereotype content theories to country of origin image: Vietnamese perceptions towards Korean wave brands (2019)The application of categoriza…The Effect of Korean Wave on Consumer’s Purchase Intention of Korean Cosmetic Products in Indonesia (2016)The Effect of Korean Wave on …Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Building Effective Online Marketplaces with Institution-Based Trust (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)The nature and measurement of meaning. (1952)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The Competitive Advantage of Nations (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Exploring consumer status and conspicuous consumption (2004)Literature review as a research methodology: An overview and guidelines (2019)Coefficient Alpha and the Internal Structure of Tests (1951)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991The theory of planned behavior90,729 cited
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  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
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  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
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  • 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
  • 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited

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  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 1965Product Bias in the Central American Common Market560 cited
  • Cited by

    • 2023Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality34 cited
    • 2016The Effect of Korean Wave on Consumer’s Purchase Intention of Korean Cosmetic Products in Indonesia24 cited
    • 2020The Influence of Contemporary Negative Political Relations on Ethnic Dining Choices20 cited
    • 2019The application of categorization and stereotype content theories to country of origin image: Vietnamese perceptions towards Korean wave brands19 cited
    • 2023How “K-Style” has influenced the younger generation through local Vietnamese influencers15 cited
    • 2020The Impact of Korean Wave on Malaysian Metrosexual Grooming Attitude and Behaviour: The Moderating Role of Visual Media Consumption11 cited
    • 2025Beyond Hallyu celebrity appeal: understanding celebrity attractiveness and content creativity as strategic marketing resources in Taiwan7 cited