WEB‐BASED AND MAIL SURVEYS: A COMPARISON OF RESPONSE, DATA, AND COST

Stanley E. Griffis · Thomas J. Goldsby

186 citations0/0 files storedJournal of Business Logistics

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Survey Methodology and Nonresponse Focus Groups and Qualitative Methods Business Strategies and Management Research

Abstract

The mail survey is the most common data collection technique used by logistics researchers today. Many researchers have noted that response rates to mail surveys have been declining. The Internet offers logistics researchers several potential advantages over traditional mail surveys. This research compares these two methods across response rates, speed of response, consistency of results, and cost. The research also provides unique insight regarding the ability of electronic methods to gain interest and subsequent participation among potential respondents thereby helping in theory testing.

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1977Estimating Nonresponse Bias in Mail Surveys 1965Foundations of Behavioral Research 1999Response Rate in Academic Studies-A Comparative Analysis 1989Welfare Evaluations in Contingent Valuation Experiments with Discrete Response Data: Reply 1988Mail Survey Response Rate: A Meta-Analysis of Selected Techniques for Inducing Response 1991Understanding Mail Survey Response Behavior: A Meta-Analysis 2001A Comparison of Mail, Fax and Web-Based Survey Methods 1999Response Variation in E-Mail Surveys: An Exploration

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