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Context effects of TV programme-induced interactivity and telepresence on advertising responses

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References

1986Communication and Persuasion5,214 cited
1997The media equation: how people treat computers, television, and new media like real people and places4,887 cited
1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
2001Interactive Advertising and Presence257 cited

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2017Older consumers’ TV shopping: emotions and satisfaction23 cited
2016Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective23 cited
2015The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor19 cited
2015Social context and advertising effectiveness: a dynamic study15 cited
2019The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea13 cited
2026Narrativas inmersivas en marcas de moda: el caso de Gucci Cosmos Land1 cited

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