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The role of ethnocultural stereotypes and foreign languages in Japanese commercials · Study

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ArticleThe role of ethnocultural stereotypes and foreign languages in Japanese commercials

Harald Haarmann1984

Article1984

The role of ethnocultural stereotypes and foreign languages in Japanese commercials

Harald Haarmann

93 citations·0/0 files stored·International Journal of the Sociology of Language

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Media, Gender, and Advertising Linguistic and Sociocultural Studies Language, Communication, and Linguistic Studies

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1990A sociolinguistic analysis of English borrowings in Japanese advertising texts 2009English in Advertising: Generic Intertextuality in a Globalizing Media Environment 2013The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products 2008Language-Mixing in French Print Advertising 2019How Brands Highlight Country of Origin in Magazine Advertising: A Content Analysis 1986Japanese sociolinguistics 1999The impact of loan‐words on modern Japanese 1999The construction of gendered national identities in the television advertisements of Japan and Australia

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Year1984

Typearticle

Published1984-01-01

VenueInternational Journal of the Sociology of Language

ISSN-L0165-2516

Languageen

Citations93

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1515/ijsl.1984.50.101

openalex_workW1999885136

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